Subject Matter Expert videos – offer expertise on a particular topic, and provide a human connection. These can be as simple as talking head videos (keep in mind must be visually interesting) to containing b-roll, graphics and motion animation.
These can also be done as a series of videos – vlog style. Which lends itself well to a series, as these kinds of videos need to be quite short to retain viewer interest.
The expert can answer typical customer questions, introduce a new product or service, or simply share an update. The video release can be a regularly scheduled release, and the SME can ask viewers for what they would like to know next time. It’s always a good thing to encourage interaction. The content possibilities are endless!
